Reasons to believe | 8 reasons why you should advertise on Facebook
Why advertise on Facebook?
With over 2billion monthly active users on Facebook (71% of UK adults). You might wonder if Facebook is the best course of action to help your business grow? The following reasons highlight many benefits of advertising on Facebook and Instagram. I'll showcase why it’s a smart choice for your business whether you’re scaling or getting traction:
1. Customisable Advertising Campaigns
It’s an accessible tool to use to propel your business. With a clear business end goal, you can focus on specific actions you want users to take. Whether you want to:
generate awareness,
create engagement,
send traffic to a website
optimise for app installs
optimise for conversions on your landing page.
Campaigns are created to support your business goal and can include different formats of these depending on how much budget you have to spend. At a minimum, I recommend £300 a month. Yet to take customers through a journey that warms them up to buy from you - then it's more like min £1,000 ( Facebook ad spend currently excludes VAT)
2. Your audience is on Facebook
Whether you know the ins and outs of your audience or not. You can test and learn what old and new audiences may find interesting about your product or service. With a bit of testing spend you can test a proof of concept product/service. Validating whether people are interested in your offer. This helps before investing lots of advertising spend into a campaign. By analysing results you get to know what lands with the audience. As we said there are over 2.2bn on Facebook and Instagram, you might tap into unknown audiences that will absolutely love your product or service.
3. Goals
Whether you’re a coach looking for new leads for your services or a product business wanting to launch a new line or scale a really successful one. There are different goals to suit you and what your unique requirements are. We start with your desired business end goal. What do you desire, for your business, naturally!
4. Show-stoppers - Ad Creative
I love exploring new ad creative. Something that works wonders with Facebook Advertising platform is the ability to test new creative. Carousels, single image, instant experience, Video, to name a few. The art is in a beautifully curated piece of advertising that lands the message. These formats can be tweaked for audiences across Facebook and Instagram as their user behaviour is different. It may require different actions to cut through to the end user about why they should click on your product or service.
5. Organic reach has a limit
Gone are the days of having space within a users newsfeed on a similar weighting to other posts ( i.e friends, family, other brands). The algorithm works in favour of engagement. Those that are interacting and creating engaged communities will support a paid advertising strategy to create a beautiful concoction to market to your customers. Inject a bit of spend into your campaign alongside consistent and engaged Social Media Management is a recipe for ads success. This will support Social Media as a successful marketing channel to support your overall business goal.
6. Budget Limits
You can set limits to your advertising budget. I would suggest a min of £300 (Excl VAT currently). The budget control means you can pause and optimise campaigns to work for you and your business. Including potential seasonal plans.
7. Ninja targeted ads
You can target people by location, age, interest, demographics and behaviour. There are also more advanced ways to target customers that look like your current audience. This allows you to offer your product and service to customers that look a bit like those users. This is through data handling that is in line with the Data Protection regulations. There’s a lot changing on the targeting front as Apple releases more information on being able to target through the iPhone. More info coming in a blog post soon about iOS14 changes to user demographics and campaign delivery on Facebook.
8. Insights
So what works, the beauty of the ads management platform is that you can drill down and measure how the activity is being received by your customer. You can understand the effectiveness and CPAs (Costs per action) that benchmark a successful campaign in your industry and product and service type . You can also see what works in your business within your other marketing channels. It’s all entwined. Setting yourself up to work alongside Google Analytics will be key going forward as the platform is going through a bit of change.
Is it for you?
I love getting involved in the Ads! I love creating compelling and visual offers, reviewing their success metrics and optimising these to work well. I enjoy getting to the root of your business problem and targeting to ensure we’re driving the best for your business. If you have any questions about running your own ads, whether it's hand-holding on a new campaign or running them on your behalf. Contact me for a discovery call to work out the best plan of action and to see if you’d like to work together.
You can connect with me here or on Instagram. Until the next time.
